‘Catch It, Bin It, Kill It’ Campaign

Public Health England (PHE) and the Department for Health have activated the Catch It, Bin It, Kill It campaign. The campaign includes digital and print materials to inform the public about the steps they can take to protect themselves and reduce spread of the virus by practising good respiratory hand hygiene.

The flu virus can live for many hours on hard surfaces and therefore practising good hand hygiene can limit the spread of germs and transmission of flu. People are advised to catch coughs and sneezes in a tissue, bin it, and then wash their hands afterwards to kill the germs. Practising good hand hygiene and giving eligible people the flu vaccine is the best defence against the virus.